3x More Meetings, Zero Guesswork: How Staff Domain Transformed Sales Performance with Hyperbound
About Staff Domain
Staff Domain is a global business with sales teams distributed across Australia and The Philippines. The company faced the challenge of maintaining consistent sales standards across different locations and experience levels while scaling their operations.
This case study features insights from Justin Pavsic, CEO at Staff Domain, who championed Hyperbound after experiencing its impact firsthand during a team standup meeting.
🚧 The Challenge: Global Consistency at Scale
Staff Domain's international sales operations across Australia and The Philippines faced a critical challenge: ensuring consistent performance across all reps regardless of experience or location.
The reality of modern sales was stark:
"You can make 100 calls a day and speak to 5 people. If you're not sharp in those moments, you won't get past 'hello.'"
- Justin Pavsic, CEO
The team needed to:
- Improve objection handling across all experience levels
- Accelerate new rep onboarding without sacrificing quality
- Identify coaching opportunities earlier in the training process
- Achieve these goals without consuming valuable live call time
With distributed teams across time zones and varying experience levels, traditional coaching methods couldn't scale. Reps were going into calls unprepared, and the inconsistency was showing in their results.
💡 The Breakthrough: The Discovery Moment
Everything changed during a routine team standup when someone mentioned Hyperbound.
"Someone mentioned it in a standup. I wrote it on a whiteboard. Next thing I know, I'm trying to beat one of the bots. I've been in sales for 20 years, and I got absolutely smoked."
- Justin Pavsic
That moment of getting "absolutely smoked" by an AI bot revealed the gap between perceived skill and actual performance. For a CEO with 20 years of sales experience, it was both humbling and eye-opening.
Unlike the previous platforms that had failed them, Hyperbound's cofounders took a different approach. They wanted to understand Staff Domain's business, not just sell software. When they promised features would be ready by specific dates, they actually delivered.
"They told me when a feature would be ready. And like magic, it actually was. That never happens with startup software."
- Justin Pavsic
🚀 The Transformation: From Practice to Performance
Staff Domain rebuilt their entire sales training approach around Hyperbound's AI practice environment with:
✅ 568 custom bots created to simulate specific buyer personas
✅ Weekly refreshes to reflect current market conditions and objections
✅ Non-negotiable morning warm-up rituals
"Every single rep, no matter how experienced, warms up with the bot every morning. It's not negotiable. It's what sets the tone for the day."
- Justin Pavsic
Accelerated Coaching Insights
Instead of waiting 90 days to identify coaching needs, managers could spot issues within 4 weeks through bot performance data. This shift from reactive to proactive coaching meant problems were solved before they impacted real customer conversations.
Cultural Shift
Practice became engaging rather than tedious. Reps began sharing tips and scores in Slack, creating organic peer coaching networks. Justin even uses the platform to drive friendly competition.
"On Fridays, I do a beat the bot. I'll put in a hundred bucks in the pot, whoever gets the highest score in fifteen minutes walks away with it."
- Justin Pavsic
The impact extended far beyond sharper pitches or quicker onboarding:
✅ 300% increase in meetings
✅ Coaching needs identified in 4 weeks vs. 90 days
✅ Consistent performance across Australia and Philippines teams
✅ Development of automatic "muscle memory" for objection handling
✅ Cultural transformation around daily practice and improvement
For Staff Domain, Hyperbound became the foundation of their sales culture, not just another tool.
The practice environment fostered:
- Healthy internal competition through shared scores and tips
- Consistent performance standards across global teams
- Confidence that translates directly to customer interactions
- Daily rituals that set the tone for excellence
"It's the most impactful shift we've made in the last two years. Full stop. Hyperbound didn't just help us train. It helped us transform."
- Justin Pavsic
🌟 Individual Rep Highlight: Adrian's Transformation
Adrian Chino Carbonel joined Staff Domain as an SDR in June with zero sales experience and started calling prospects in July. His initial anxiety was overwhelming.
"When I first started in the sales role back in June and began calling in July, I was really anxious and nervous about pitching to prospects. I was afraid that it would be harder to explain and connect with potential clients, and I was especially scared of being rejected."
- Adrian Chino Carbonel, SDR
Hyperbound gave Adrian a safe space to fail, learn, and improve without real-world consequences.
"What I love about playing with Hyperbound is it gives me a chance to experiment or make a trial and error and make mistakes in a low pressure environment. And I can test out different strategies and see what works about objections. I can re-strategize and try different approach without the fear of real life consequences."
- Adrian Chino Carbonel
The transformation was remarkable. Adrian now triples the output of his peers, proof that with the right practice environment, even complete beginners can become top performers.
For Staff Domain, Hyperbound solved the challenge of scaling consistent sales performance across continents and experience levels. By making practice engaging, measurable, and part of daily routine, they transformed not just individual performance but their entire sales culture.
"We've built a system where excellence is expected, and getting better is fun. That's rare in sales."
- Justin Pavsic
Next up? Staff Domain continues to expand their bot library and refine their practice scenarios, ensuring their reps stay ahead of evolving market conditions and buyer behaviors across their global markets.
